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logo sketches where I explored a variety of marks. The business is all about conversion rate optimization so I considered filters, abstract “conversion” ideas, magic wands and arrows. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546227590577-HTDCB38RX73TH1AU9N51/acquali-logo.jpg Josh Sullivan Projects - Acquali Branding and Website Final logo: We went with a simple, clean, monoline mark. The client wanted to avoid anything overly-abstract or ambiguous. I used the typeface Mostra Nuova for the name. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546227308611-E7JOXPSOHBX7WWONSEB8/early-sketches.jpg Josh Sullivan Projects - Acquali Branding and Website These are some sketches for various illustrations to be used throughout the site. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546228006672-VJCWO26LNYDYQ6TCT8PK/illustrations.jpg Josh Sullivan Projects - Acquali Branding and Website Here are the final, high res illustrations I created for the site. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546223992312-I261CY13E3JUFX401PZW/acquali-web-mockup.jpg Josh Sullivan Projects - Acquali Branding and Website https://www.joshsullivandesign.com/projects/habits-5a4ah monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1554670456123-DYDZYR9QSXLOPKN41SUK/sgp-daily.jpg Josh Sullivan Projects - Improving Healthy Habits App Feature A final mockup of the web-version of the product. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546737268759-PXA9NMHCXGO8AORIGDZN/early-sgp-sketches.jpg Josh Sullivan Projects - Improving Healthy Habits App Feature Early wireframe sketches from a brainstorm session. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546915318485-05E8K5XAGR9RUE7T5DSY/early-prototype-01.jpg Josh Sullivan Projects - Improving Healthy Habits App Feature Early wireframes for prototypes and testing. (From left) Screen 1: an early screen that would appear if a user is recommended to join a stress program, screen 2 a screen from stress program enrollment, screen 3 is the view a user sees each day when they check in on their habits. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546915545183-RGB1H7OCD747D2ZY2GYV/early-prototype-02.jpg Josh Sullivan Projects - Improving Healthy Habits App Feature More early prototypes. (From left) Screen 1: another iteration of the daily view a user would see to check in on habits, screen 2: the expanded view where a user could quickly swipe through and check-in, screen 3: the end-of-week recap to show progress. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1546917400916-7LJUA7IK67BEH1Q3PNXH/mobile-screens.jpg Josh Sullivan Projects - Improving Healthy Habits App Feature Here are a few of the final screenshots. We updated the prototypes to reflect some of the changes we discovered via user testing. For example, we included a calendar view on the progress page to provide a quick glimpse at the daily progress made over the course of a month which was helpful given the program lasts 6 weeks. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1554670470701-IXERUJL54CHFMZSEVK54/sgp-daily.jpg Josh Sullivan Projects - Improving Healthy Habits App Feature Current iteration of the web version of the app feature. https://www.joshsullivandesign.com/projects/healthassessment-hkwew monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580092932576-Z3LU36CQNOY97A5ODBHG/health-assessment-screenshot.jpg Josh Sullivan Projects - Health Assessment https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580675701487-VCP7SA0WQY20M5O58J8I/previous-design.jpg Josh Sullivan Projects - Health Assessment Screenshot of the previous health assessment before the redesign. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580493685172-6SICCC2ILF8KNN9BDUEZ/snapshot-report-modal.gif Josh Sullivan Projects - Health Assessment The clip above shows the interaction where a user completes a portion of the survey and receives a “snapshot report” to communicate how their health fares in comparison to recommended health metrics. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580494312905-AA8YXXWQEAX4PTQTEAHX/modue01.jpg Josh Sullivan Projects - Health Assessment This is the first section of the assessment. It is quite lengthy so it was important to break it down into bite-sized chunks and show a clear indicator of progress. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580493999408-3495JVWN88JA22EU8VJ7/snapshot-report.jpg Josh Sullivan Projects - Health Assessment This is the snapshot report. It appears after a segment of the survey has been completed to give the user and idea of how their numbers compare to clinical norms. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580494099532-BRPV2DWSTNPN53LJSRQG/congrats.jpg Josh Sullivan Projects - Health Assessment Once the user completes the assessment they are informed of the results via an email and a report inside the web portal. The data they enter is also used to provide a personalized experience and tailored recommended activities in the application. https://www.joshsullivandesign.com/projects/team-challenges-jdpz4 monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580433975967-0YSPJSXHVBM51X9DF4KC/challenge-tracking-page.jpg Josh Sullivan Projects - Team Challenges https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580439385415-OATZHMSPKYIXFJ17TTTP/team-challenge-join-lofi.jpg Josh Sullivan Projects - Team Challenges This is an early wireframe of the new screen to join or create a team. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580439377505-LJMVQZ0TXNB6CBCRCC8G/image-asset.jpeg Josh Sullivan Projects - Team Challenges This is an early lo-fi of the “enrollment period” the instance where a user has joined the challenge but it has not officially started yet. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580439365741-26AALJ2QCM2ZQQEJJD41/team-challenge-lofi-tracker.jpg Josh Sullivan Projects - Team Challenges This was a concept of how to display the information where a user would log their step data and view their team progress. I went through a number of examples for this page in the early lo-fi stage. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580491520163-STIX8XEM1TJEF7B8CI4I/join-a-team-video.gif Josh Sullivan Projects - Team Challenges The clip above shows a user joining an existing team. One thing we added after usability testing was a prompt for a user to add their personal tracking device (such as a Fitbit) to track automatically for them during the challenge. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580491583983-H3UJ44DBKRNMA51KXPW8/challenge-track.gif Josh Sullivan Projects - Team Challenges This example shows the scenario where a user does not have a device and manually tracks data during the day. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580492278409-MX55DOX03SWR0T0PK33L/create-team.jpg Josh Sullivan Projects - Team Challenges Users are provided with option of joining or creating a team. The screen above is the team creation page. https://images.squarespace-cdn.com/content/v1/5c2971da1aef1d60b29aee53/1580785030105-P7RC65M0E2TOSOLXYJEH/3-responsive-examples.jpg Josh Sullivan Projects - Team Challenges Pictured above: three different device sizes (laptop viewport, tablet and mobile) for the challenge tracking page.